We tell stories about stories: culturally relevant, emotive, non-formulaic. We're tapped in to what's new and what's good. We experiment tirelessly, even if it means we have to dial it back. We ask ourselves questions like: Do we open subtly or grab them by the throat? Are we holding the viewers' hand or challenging them? We think about takeaways, the emotion, the point of view. We use music and sound design to propel the story. We find the tone that is right - for each and every project we do. We're always looking to: Surprise ourselves. Impress ourselves. We do and redo. Until it feels original. Until we are inspired. We're not afraid to be ourselves and we're certainly not afraid to: Shake. Shit. Up.